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PERSONAL DATA PROTECTION

The Company informs you that through our website we and other selected companies obtain personal data, such as your browsing data or the data you provide us when registering on our portal. Below we inform you about the data we process, the purposes, and the technologies we use.

COOKIES AND SIMILAR TECHNOLOGIES

If you browse our pages, we and other selected companies may install cookies or access non-sensitive information on your device to show you advertising and personalized content based on profiles created from your preferences, measure their results, and carry out studies on the audience and improve our products. If you authorize it, we can also share your browsing data and your advertising profile with third parties, and some of our partners may perform precise geolocation or identify your device by its fingerprint.

So that you can manage your privacy and control who and for what purposes your browsing data is used, including the use of cookies, we use the Transparency & Consent Framework standard promoted by the IAB (Interactive Advertising Bureau) in Europe.

You can configure your privacy preferences about your browsing data at any time by accessing your Privacy Area through the link that you will find at the bottom of our main page or, if you are in the app, through the link that you will find in the menu of sections.

If you want more information about what cookies are and other mechanisms for their control, you can consult our Cookies Policy through the link that you will find at the bottom of our main page.

Lastly, and given that our web portal uses various Google services, we recommend that you consult their privacy policies at https://policies.google.com/technologies/partner-sites?

TRANSFER OF DATA AND INTERNATIONAL TRANSFER

If you authorize it in your Privacy Area, we will share your browsing data, such as your IP address, advertising identifiers, or your type of device, with our advertisers, advertising agencies, our advertising services, and the companies of our group (La Vanguardia Ediciones SLU, Mundo Deportivo SAU, and Radio XXI SL), which will use them to show you personalized ads, create or identify advertising profiles and measure the performance of the ads. Likewise, and only if you authorize it in your Privacy Area, we will share your advertising profiles with third-party companies selected by us, preferably from the advertising or content creation and distribution sectors, which may use this profile for their advertising campaigns and content promotion.

If you are a registered user, we will generate a unique identifier that allows us to recognize you on any of the devices you use to access La Vanguardia and we will be able to enrich your advertising profile with the data you provide us with when registering. Please consult the Privacy Policy available in the User Registry.

We inform you that we work with technology providers located outside the European Union (EU), so we transfer your browsing data to third countries outside the European Economic Area as long as there is a guarantee mechanism recognized by the EU, such as the Type Clauses of Data Protection adopted by the European Commission, which we sign with each supplier, when necessary.

EXERCISE OF DATA PROTECTION RIGHTS

We inform you that you can exercise your rights regarding the processing of your data at any time. For this, we put at the disposal mechanisms that you can use whenever you wish. These mechanisms include:

For your browsing data: through the Privacy Area link, which you will find at the bottom of our main page, or, if you are in the app, through the link that you will find in the section menu, you can activate and deactivate the use of cookies and similar technologies and choose for what purposes your browsing data is processed. In addition, you can also select those providers that you authorize to process your browsing data.

For alerts: if you have activated the alerts, you can manage them by accessing through the icon that you will find in the header of the main page of our portal or, if you are in the app, through the Settings menu.

In any case, you can always exercise your rights of access, rectification, deletion, limitation, and opposition to the treatment or portability of the data, by sending an email to service@usaapplianceguide.com.

Finally, we inform you that for any additional information regarding the processing of your data, you can contact our Data Protection Officer by sending an email to info@usaapplianceguide.com. Likewise, if you consider that your rights are not adequately addressed, we remind you of your right to request the protection of the American Agency for Data Protection.

Below we detail the processing of your browsing data that we carry out, its purposes, the data we use, the legal basis that legitimizes its realization, and its conservation periods.

PROCESSING OF NAVIGATION DATA

We understand by navigation data, those data that we or other selected companies can collect from the use you make of our website or application without the need for you to have previously identified yourself in any way. These data include the IP address from which the connection was made, cookies or other identification devices, advertising identifiers activated on the device if you have authorized their use, and device characteristics such as the brand, model, size of the screen, operating system, and its version, details of the browser used, the type of network you are connected to, the telephone operator that offers the connection, device identifiers, non-precise geolocation information, precise geolocation information (latitude and longitude ) if you have authorized it and, finally,

We understand advertising data, those data about the ads displayed and the interaction that our users make with them, such as, for example, if an ad has been clicked, the time it has been visible on the screen, or the news on the that the ad has been displayed.

While you browse La Vanguardia we process your browsing data and your advertising data for the following purposes, if you have authorized us to do so in your Privacy Area.

1. Measure the performance of editorial content and advertising

We and other companies that offer their content or advertising in La Vanguardia, measure the effectiveness of the selected content, this includes processing data on the content presented, when and where it has been offered, how often or for how long it has been presented, and if you have made some interaction with the suggested content.

We also measure the effectiveness of ads, this includes processing data about the ads served, where, when, and how often they were delivered, and whether you have ever interacted with an ad.

Main Purpose Data Applicable legal basis Conservation Term
Collection of statistical data on the content and advertising presented in La Vanguardia Navigation data and advertising data Consent 38 months

During your navigation through our portal or app, we use various statistical analysis tools to find out how you use the services and have information to improve them. We use this information in aggregate form, which prevents us from identifying a specific user.

If you wish to object to the processing of your data for the preparation of statistics, you can indicate this at any time in your Privacy Area.

2. Advertising and content profiles

It is the collection and processing of information about your browsing to create user profiles that are then used to personalize editorial and advertising content. Traditionally, the creation of these profiles uses your browsing data and your advertising data to make assumptions about your preferences.

Main Purpose Data Applicable legal basis Conservation Term
Profile creation Navigation data and advertising data Consent The stored data will be kept as long as you do not request its cancellation or its expiration date is reached, which will not exceed 12 months.

When you browse the web portals and applications of Grupo Godó we install cookies or use other identifiers that allow us to know your browsing habits through all of them, to create profiles that, in our case, we then offer to our advertisers so that they serve you advertising or editorial content adapted to your preferences, even in other contexts, such as other portals or applications of Grupo Godó or third parties. We also create and use profiles to personalize your user experience or offer you personalized content.

Also, other companies can use your browsing data to create their profiles.

You can object to us or other companies processing your data for the creation of advertising or content profiles at any time in your Privacy Area.

3. Selection and delivery of basic and personalized ads

The collection of information while you browse our website or application allows us to serve you basic advertisements and, combined with other information, generally previously created advertising profiles, allows our advertisers to select and present personalized advertisements for you.

Main Purpose Data Applicable legal basis Conservation Term
Select and deliver basic advertising campaigns or adjusted to your interests Browsing data, previously created advertising profiles Consent The stored data will be kept as long as you do not request its cancellation or its expiration date is reached, which will not exceed 12 months.

If you wish to object to us or other selected companies processing your data for the selection and delivery of basic and personalized ads, you can indicate this at any time in your Privacy Area. If you oppose the selection and delivery of basic and personalized ads, you will continue to receive advertising, but it will not be adapted to your browsing or your preferences.

4. Selection and presentation of personalized content

The collection of information while you browse our portal or application, combined with other information, generally previously created user profiles, allows us and selected third-party companies to choose and present personalized content for you.

Main Purpose Data Applicable legal basis Conservation Term
Select and deliver content tailored to your interests Browsing data previously created user profiles Consent The stored data will be kept as long as you do not request its cancellation or its expiration date is reached, which will not exceed 12 months.

Based on your browsing data when you visit our pages and the user profiles in which you are included, we select and offer you content that we consider being of interest to you. These contents can be editorials, news that we consider to be of interest to you, or simply customization of navigation elements or services offered to adapt our pages to your browsing preferences.

You can oppose the processing of your data for the selection and presentation of personalized content at any time in your Privacy Area. If you disable the selection and presentation of content, you will continue to receive recommendations, but they will not be adapted to your preferences.

To offer you videos on our portal we use third-party video platform services, in particular YouTube. When you play a video, YouTube uses information about your preferences to offer you related videos. In addition, we inform you that YouTube may carry out other processing of your data for other purposes. You can find more information about YouTube’s privacy policies at https://myaccount.google.com/intro/privacy.

5. Registration wall and payment wall management

La Vanguardia is a paid subscription news service, through which you can browse for free, for all or part of the content, up to a maximum of news that once reached, asks the user to register to continue reading news for free, up to a new maximum, in which the user is asked to subscribe.

Main Purpose Data Applicable legal basis Conservation Term
Manage registration and payment walls Browsing data and registered user ID Legitimate interest without the possibility of opposition As long as the identifiers used are not erased or caused to be removed from the registry.

Based on our legitimate interest in supporting a business model based on payment for access to content, but allowing limited free access, we use tools that allow the individual management of a registration wall and a payment wall.

6. Share browsing data

Sharing your browsing data with our advertisers and other selected advertising intermediaries.

Main Purpose Data Applicable legal basis Conservation Term
Sharing your browsing data with third parties for advertising, profiling, and statistical purposes Navigation data Consent during the session

We share your browsing data with our advertisers and with advertising intermediaries that we have selected so that they can show personalized ads and create or identify advertising profiles in which you are included.

If you wish to oppose us sharing your browsing data, you can indicate it at any time in your Privacy Area.

7. Sharing advertising profiles with third parties

Share your advertising profiles with third-party companies selected by us.

Main Purpose Data Applicable legal basis Conservation Term
Use of advertising profiles by selected third-party companies Advertising profiles Consent The stored data will be kept as long as you do not request its cancellation or its expiration date is reached, which will not exceed 12 months.

You can allow your identifier, included in the advertising profiles that we have created, to be shared with third-party companies that we select and that may use these profiles for their advertising campaigns.

If you wish to oppose us sharing your identifier included in our advertising profiles, you can indicate it at any time in your Privacy Area.

8. Optimizing the delivery of editorial and advertising content

Accelerate and optimize the delivery of editorial and advertising content.

Main Purpose Data Applicable legal basis Conservation Term
Content delivery management Browsing data and editorial and advertising content of the portal Service requested by the user The stored data will be kept for a maximum of 90 days.

We use Content Delivery Networks (CDN) services that allow us to speed up and optimize the delivery of our content, for which we process your browsing data. Browsing our portal implies acceptance of this treatment.

In addition, we share your browsing data with our CDN provider, which treats it for its purposes such as fraud control, security, improvement of its services, or the preparation of statistical reports, all based on your interest. legitimate. You can find more information about its privacy policy and how to oppose these treatments at https://policies.google.com/privacy?hl=en-US

9. Informative Alerts

Main Purpose Data Applicable legal basis Conservation Term
Sending informative alerts The browser or device ID Consent As long as you do not deactivate the reception of alerts in your browser or the application

If you do not want us to process your data for the communicated purpose, we will not be able to send you informative alerts.

OTHER DATA PROCESSING

If you are a user of the USA appliance guide, you will have access to a wide range of services, such as posting comments on news, participating in raffles or contests or other participation actions, purchasing products in our store, tickets to shows in our ticket service or become a registered user or subscriber of La Vanguardia.

Each of these services, or others that you can find in the USA appliance guide, has its detailed information on personal data processing. Please review this information carefully before using our services.